Custom Apparel & Promotional Products Crafted at The Hab Lab in Guthrie Center.

We create custom apparel and branded goods for schools, businesses, teams, and community organizations. Whether you're gearing up for Friday Night Lights, branding your local business, or outfitting your baseball team for the season, we've got you covered.

WELCOME TO DUB P APPAREL

Start a Custom Order

Come see us at our retail location!

Just a bit of what we do…

  • A retail store selling sports merchandise and apparel, featuring t-shirts, hoodies, hats, and accessories related to the Kansas City Chiefs, San Francisco 49ers, and other sports teams, with display tables, mannequins, and organized clothing racks.

    Heat Press & Digital Transfers

    Perfect for detailed artwork, small batches, and quick turnarounds.

  • A medical embroidery machine stitching an image onto a medical item, with the brand name Ricoma visible on the machine.

    Embroidery

    Classic, professional branding for polos, hats, beanies, and more.

  • A man operates a heat press machine on a white fabric in a room with gray walls and fluorescent lighting. A TV screen showing a sports game is mounted on the wall in the background.

    Signs, Banners & Decals

    Yard signs, professional signage, and decals.

  • A three-tier metal golf ball display rack with white golf balls on each tier, placed on a dark countertop in a store.

    Laser Etching & Engraving

    Personalized drinkware, awards, gifts, and keepsakes.

From Basement Hustler to Mainstream Maker

Our Story

What started in a basement is now a full-service custom apparel and signage shop in the heart of Guthrie Center, Iowa.

We're not your average print shop—we're a creative playground. Walk in with an idea, walk out with something awesome. Design team gear, brand your business, or get hands-on with a make-and-take experience.

We thrive on collaboration, support local vendors, and turn wild ideas into reality.

Apparel & Goods We Customize

T-Shirts | Sweatshirts | Hoodies | Hats & Beanies | Pants | Stadium Seats | Blankets | Stocking Caps | Koozies | Pens | Cups | Golf Balls | And so much more!

Display of sports merchandise including hats, shirts, jackets, and accessories on tables and racks in a retail store.
A metal basket filled with white golf balls marked with a black logo, placed on a countertop.
Display of quilted bags and accessories on a wooden table, including a white quilted bag, a smaller pink quilted bag, and an open cream-colored quilted toiletry bag.
White and black ReShape Fitness Studio travel mugs with lids on a dark surface.
Stop By the Shop
Red rocket icon with pink exhaust trails on a black background.

Community-Powered

We're not just in the community—we're for the community. From partnering with local schools and businesses to supporting Iowa vendors, everything we do is rooted in making our corner of Iowa a little more awesome.

Red speedometer gauge icon with a needle pointing to the high end

Same-Day Design Options

Walk in, pick your apparel, choose a design from our gallery, and we'll put it together same day. It's like build-your-own, but way cooler and way faster. Perfect for last-minute gifts or spontaneous team spirit.

Outline of a small storefront with a door and an awning

Fast Turnaround

Got a game on Friday? Event on Saturday? We thrive under pressure. Rush orders are our specialty, and we're often open late on game nights because we want to be here when your schedule allows. Tight deadlines? Bring 'em on.

A pink outline of a pen and a light bulb with a gear inside

Low Minimums

Need just one custom hoodie? Or 100 team shirts? We've got you. No massive minimum orders here—whether you're a party of one or outfitting an entire school, we'll make it happen. Quality doesn't require quantity.

Custom Apparel & Merch

Custom Apparel & Merch

Close-up of a clothing item with a colorful rooster print, featuring red, blue, and yellow birds, from DUB P Apparel at Guthrie Center, Iowa.
Sign advertising blank apparel, allowing custom designs for no extra cost, with prices for youth crewnecks and hoodies.
Gray sweatshirt with DUB APPAREL tag on a wooden table.

Trusted by Coaches, Teams, and Local Businesses

★ ★ ★ ★ ★

What an amazing store! They have amazing products that you can have them customize! Also…they help out other local businesses with their unique items! It is very clean and enjoyable environment! The owners are absolutely amazing! They help with the community and try to give back!! Come on in! You won’t be disappointed!!!

— Jenny P

We attended the open house and were amazed at the large selection of items and the high quality of clothes, accessories and miscellaneous products. The pricing is competitive and we are very pleased with each of the shirts and other things that we purchased. We plan to stop in the next time that we are in the area.

— Pat Haschke

Ready to create something custom?

Whether it’s 12 shirts or 200 hoodies, we handle design, printing, and quick turnaround. Bring your idea — or let us design it for you.